Jingle Shell Description and Profile

Jingle Shell Description and Profile If you find a thin, shiny shell while walking on the beach, it might be a  jingle shell.  Jingle shells are shiny  mollusks  that got their name because they produce a bell-like sound when several shells are shaken together. These shells are also called Mermaids toenails, Neptunes toenails, toenail shells, gold shells and saddle oysters. They may wash up in large numbers on beaches after storms.    Description Jingle shells (Anomia simplex) are an organism that attaches to something hard, like wood, a shell, a rock or a boat. They are sometimes mistaken for slipper shells, which also attach to a hard substrate. However, slipper shells have only one shell (also called a valve), while  jingle shells have two. This makes them bivalves, which means they are related to other two-shelled animals such as mussels, clams, and scallops. The shells of this organism are very thin, almost translucent. However, they are very strong. Like mussels,  jingle shells attach using byssal threads. These threads are secreted by a gland located near the  jingle shells foot. They then protrude through a hole in the bottom shell and attach to the hard substrate.   The shell of these organisms takes on the shape of the substrate upon which they attach (for example, a  jingle shell attached to a bay scallop will have ridged shells also). Jingle shells are relatively small - their shells can grow to about 2-3 across. They can be a variety of colors, including white, orange, yellow, silver and black. The shells have a rounded edge but are generally irregular in shape. Classification Kingdom: AnimaliaPhylum: MolluscaClass: BivalviaSubclass:  PteriomorphiaOrder:  PectinoidaFamily: AnomiidaeGenus: AnomiaSpecies: simplex Habitat, Distribution, and Feeding Jingle shells are found along the eastern coast of North America, from Nova Scotia, Canada south to Mexico, Bermuda, and Brazil. They live in relatively shallow water less than 30 feet deep. Jingle shells are filter feeders. They eat plankton by filtering water through their gills, where cilia remove the prey. Reproduction Jingle shells reproduce sexually through spawning. There are usually male and female jingle shells, but occasionally individuals are hermaphroditic. They release gametes into the water column, appearing to spawn in the summertime. Fertilization occurs within the mantle cavity. The young hatch as planktonic larvae that live in the water column before settling to the ocean bottom. Conservation and Human Uses The meat of  jingle shells is very bitter, so they are not harvested for food. They are considered common and have not been evaluated for conservation action. Jingle shells are often collected by beachgoers. They can be made into wind chimes,  jewelry, and other items.   References and Further Information Bouchet, P.; Huber, M.; Rosenberg, G. 2014.  Anomia simplex  dOrbigny, 1853.  Accessed through: World Register of Marine Species, December 21, 2014.Brousseau, D.J. 1984. Reproductive cycle of  Anomia simplex  (Pelecypoda, Anomiidae) from Cape Cod, Massachusetts. Veliger 26(4): 299-304.Coulombe, D. A. 1992. Seaside Naturalist: A Guide to Study at the Seashore. Simon Schuster. 246 pp.Martinez, A. J. 2003. Marine Life of the North Atlantic. AquaQuest Publications, Inc.: New York.The University of Rhode Island.  Jingle Shell (Anomia simplex). Accessed December 19, 2014.

Free Essays on Terence, This Is Stupid Stuff

Terence, this is stupid stuff A.E. Housman’s â€Å"Terence, this is stupid stuff† is a poem that starts out as a friend of Terence talking to him, but it then shifts to Terence talking to his friends. Then shifts from a humorous tone to a more serious tone. It also shifts in setting, time, place, and idea. This poem demonstrates figurative language which is â€Å"language employing figures of speech; language that cannot be taken literally or only literally† (1488). This poem also has several different poetic devices, which is a device that contributes to content and poetic structure that does not involve meaning in term of language. This poem in certain lines is very hard to follow without knowing the background. The first verse of this poem Terence friend is speaking to him about how sad all his poems are; all of them are about death. His friend is telling him he needs to lighten up and get drunk. His friend says, â€Å"It gives a chap the belly-ache. . . / To hear such tunes as killed the cow† (6,10). Terence’s friend is referring to Terence’s poetry. He is also referring to his poetry that it killed the cow because it was so sad. These are both an example of a hyperbole (overstatement) that is â€Å"a figure of speech in which exaggeration is used in the service of truth† (1491). All the verses in this poem have a rhythm, which is â€Å"any wavelike recurrence of motion or sound† (1493). The rhythm is eight beats per line. The second verse in the poem Terence is talking to his friends about getting drunk and having a good time. He also says that it’s great to get drunk and forget all your problems, but they are still there the next morning when you wake up. Terence uses humor in this verse to get across his point. Terence says, â€Å"And malt does more than Milton can / To justify God’s ways to man† (21-22). When Terence uses malt he is using it as a synecdoche, which is â€Å"a figure of speech in which ... Free Essays on Terence, This Is Stupid Stuff Free Essays on Terence, This Is Stupid Stuff Terence, this is stupid stuff A.E. Housman’s â€Å"Terence, this is stupid stuff† is a poem that starts out as a friend of Terence talking to him, but it then shifts to Terence talking to his friends. Then shifts from a humorous tone to a more serious tone. It also shifts in setting, time, place, and idea. This poem demonstrates figurative language which is â€Å"language employing figures of speech; language that cannot be taken literally or only literally† (1488). This poem also has several different poetic devices, which is a device that contributes to content and poetic structure that does not involve meaning in term of language. This poem in certain lines is very hard to follow without knowing the background. The first verse of this poem Terence friend is speaking to him about how sad all his poems are; all of them are about death. His friend is telling him he needs to lighten up and get drunk. His friend says, â€Å"It gives a chap the belly-ache. . . / To hear such tunes as killed the cow† (6,10). Terence’s friend is referring to Terence’s poetry. He is also referring to his poetry that it killed the cow because it was so sad. These are both an example of a hyperbole (overstatement) that is â€Å"a figure of speech in which exaggeration is used in the service of truth† (1491). All the verses in this poem have a rhythm, which is â€Å"any wavelike recurrence of motion or sound† (1493). The rhythm is eight beats per line. The second verse in the poem Terence is talking to his friends about getting drunk and having a good time. He also says that it’s great to get drunk and forget all your problems, but they are still there the next morning when you wake up. Terence uses humor in this verse to get across his point. Terence says, â€Å"And malt does more than Milton can / To justify God’s ways to man† (21-22). When Terence uses malt he is using it as a synecdoche, which is â€Å"a figure of speech in which ...

The Portable Machiavelli ( Edited and Translated by Peter Bondanella Essay

The Portable Machiavelli ( Edited and Translated by Peter Bondanella and Mark Musa) - Essay Example This paper will analyze the qualities of successful leaders in maintaining a healthy state as argued by Machiavelli. To found and to maintain a healthy republic, according to Machiavelli, the founder utilizes the virtu-fortuna dynamic, and the people engage in healthy conflict and renewal processes. The word virtu means acceptable morals in the society. However, Machiavelli uses the word to refer to the personal characteristics that a ruler must have in order to lead a state successfully. Machiavelli argues that princes’ need to possess certain virtues in order for them to remain in power and make great achievements. The virtues include the ability to vary change from a democrat to a dictator according to the circumstances that they face generosity, courage, and faithfulness (Machiavelli, Bondanella and Musa 1979, 38). Efficient leaders should be generous to the public so that they can be loved and accepted. The generosity should be in the form of offering public goods for low prices and redistributing wealth. The redistribution of wealth ensures that the income gap between the rich and the poor is minimal meaning that at least everyone in the society is satisfied. The satisfaction that people derive from the income and wealth equality enables them to love the leader who makes this possible (Machiavelli, Bondanella and Musa 1979, 41). Machiavelli argues that generosity will guarantee love and support from the public, and this will help leaders to issue authority and remain in power. Since the main objective of a prince is to remain in power according to Machiavelli, he argues that those in power should have the courage to face every situation that comes their way. Courageous leaders are able to defend themselves and their states from the war with other states. Therefore, Machiavelli argues that an efficient leader should have mastered the art of war and always be ready for it because it takes place without plans (Machiavelli, Bondanella and Musa 1979, 40 ). The preparation that the author describes is in the form of possessing the essential fighting tools and training the military. The author argues that a leader can employ war in situations that call for it as long as it helps them to maintain their power. Since war is unacceptable in most societies, it means that Machiavelli advocates for leaders who have the ability to outdo the societal expectations. An example of a leader who possesses this characteristic is Obama; he demonstrated this quality when he ordered his military to find and kill Osama Bin Laden, who was the most wanted criminal. Thus, it means that this quality is applicable in the real world despite the fact that it is offensive. The ability of a leader to take part in war and be generous at the same time demonstrates that leaders should be capable of changing from good to bad people depending on the circumstances at hand. Machiavelli recommends this character because according to him, a leader should be lovable and fearful at the same time (Machiavelli, Bondanella and Musa 1979, 42). The lovable character helps leaders to gain support from the public because it is the citizens who bring them into power. The fearfulness quality, on the other hand, helps a leader to be different from the common citizens. This difference enables citizens to respect and regard

Marketing plan Essay Example | Topics and Well Written Essays - 4250 words

Marketing plan - Essay Example The contemporary marketing is largely influenced by technology, competition, globalization and customers’ ever-changing specific requirements. Therefore, a marketer has to foresee how these significant variables can impact its marketing domain and how they can effectively be managed in order its marketing activities to be successful and to help it create long-term sustainable competitive advantage. This paper presents a marketing plan for ‘Green Pizza Restaurant’ in Riyadh, Saudi Arabia, comprising of major marketing and situational analysis and relevant description of marketing objectives and marketing strategies. This paper uses SWOT analysis and PEST for analyzing both internal and external environmental factors to the business. With relation to marketing objective, segmentation, target market and positioning strategy (STP) and marketing mix strategy including its sub-elements of product, price, promotion and place are detailed in this paper. TABLE OF CONTENTS EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 SITUATION ANALYSIS (Internal to the company) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Company’s mission, objectives and growth strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ... 9 Competitor Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 The Economic Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Technology Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Social and cultural environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 DEVELOPING MARKETING STRATEGIES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Pizza Products and its use †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Segmentation Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Targeting Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Positioning Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 Product Strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 Pricing Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Promotional Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 Supply Chain Strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦ 20 IMPLEMENTING AND CONTROLLING THE MARKETING PLAN†¦ 20 Action plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 Responsibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 Budget †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Time Line †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Evaluation and measuring the performance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 Introduction Planning is an extremely important and critical element to successfully performing a marketing or any other

The paradox of a marketing planning capability Essay Example for Free

The paradox of a marketing planning capability Essay Question 1 What (if any) concepts, methods, approaches or ideas do you think are common between the set readings for this week? What is not common? â€Å"The paradox of a marketing planning capability† The marketing planning capability is a skill to anticipate the shape of an uncertain future. It also is a skill to generate alternatives for operating effectively in changing environments. It is a skill to implement new plans rapidly and efficiently as well. The marketing plan content, marketing planning capability, incidence of improvisation from marketing plan and firm performance relative to competitors consists of the conceptual model. To know how marketing planning capability relates to plan content and the effect of the marketing plan, there are two dimensions: comprehensiveness and budgeting approach. The more comprehensive the plan, the credibility and utilization and the inertia in the organization will be higher. A comprehensive marketing plan covers a broad range of topics, in a thorough and exhaustive manner. A rational budget directs resource allocation on sound economic principles. Post plan improvisation is improvisation after implementation of the plan has commenced and the performance is defined as profitability and brand equity, which over 5 years. The post plan improvisation relates to the extent to an organization acts and approved marketing plan. Unlearning is the most important factors in post plan improvisation, however, it is difficult. Planning, implementing, evaluating and evolving improvising is the steps of post plan improvisation. Method and analysis is quite important in this reading as well. There are three types of measures were used in methods: reflective multi-item measures, formative multi-item measures, and single-item measures. â€Å"Management process in marketing planning† Marketing planning decision making is used to pursue dynamic market opportunities and flexibility is quite important to the marketing planning. The author’s models examine the ability to improvise and the flexibility of decision making is the key factor that directly influence ability to improvise which is consist of proactive management, innovative management, organizational learning, market orientation, spare resources and competitive aggression. On the other hand, there are some moderate relationships between these factors. Question 2 What concepts, methods, approaches or ideas in the set reading(s) do you think might be useful in Business and Marketing Planning? In what circumstances? Why? Due to the fast development, the organization not only needs opportunities but also needs to pursue the new opportunities. The traditional model has three inadequacies: managerial behavior, gap between theory and practice and coordinating role marketing planning. These inadequacies are not in favor of pursuing new opportunities. However, the modeling management processes can solve these problems. For instance, during the development of an organization, if the senior manager made some mistakes, the organization has to face trouble which can be seen as a managerial behavior inadequacy. However, in new model, it will not happen. There are six factors which are proactive management, innovative management, organizational learning, market orientation, spare resources and competitive aggression can directly influence the flexibility of decision making.

Psychotherapy as a Treatment for Schizophrenia :: Schizophrenia, mental illness, psychology,

Schizophrenia is a deep-rooted and mutilating mental illness. This disease can cause you to withdraw from the people and activities in the world around you. Which causes a person to retreat into a world of delusions and fantasies. Since no one knows the cause of this disease its hard to know what type of treatment is right. As of now there are two types of known treatments medication, and Psychotherapy. Only one of these two treatments is more endorsed by Doctors who treat this illness. Medication is the more favored of the two but Psychotherapy has a higher commitment rate. Which means that even when patients start taking prescription medication to treat their illness. In most cases they never stick to medication alone because of the side effects. According to the University of Maryland Medical Center even though drug treatments are the primary treatments, studies have shown that the psychological approach has a higher chance of preventing relapses. Some of these approaches are motivational interviews to encourage patients to commit to change, Community based rehab centers, that also help to train the patients social skills, Family Psychotherapy, and last but not least a cognitive-behavioral therapy that reduces the delusions and hallucinations that patients have. This disease mainly affects a persons ability to do everyday things. For example go into big crowds, shop, eat, cook, clean, do laundry. Basic things that one needs to do to live a normal independent life. So if these are the main things a schizophrenic person needs to learn. It can be accomplished with psychotherapy, or rehab. Instead of pumping a person full of generic prescription medication that isn’t going to do much but hurt them because of unbearable side effects, why not just organize groups or classes that is going to a help a person learn to do small but necessary things that they need for everyday life. Especially if the disease is in the early stages this can be accomplished even quicker.

Traditional and Renewable Sources of Energy

TRADITIONAL ENERGY SOURCES SIDE BY SIDE RENEWABLE ENERGY SOURCES: WHICH ONE IS MORE LIKELY TO WIN THE BATTLE WITHIN THE FOLLOWING DECADES? Assuming that the energy is a vital asset for the human being, it's really hard to answer this question, because both of them have advantages and disadvantages. When I read for the first time this question I immediately thought that renewable energy sources would win, but then I realize that it can't, because this kind of energy is not able to generate all the energy that we need.Having said that I don't mean that the traditional energy sources could win, because, as I said first, it has disadvantages, such as pollution and the fact that the sources are exhaustible. I think we should consider them together with their advantages and disadvantages. The traditional energy sources, although they are exhaustible sources, they are present in huge quantity in the world and they can generate all the energy that we need. Instead, renewable sources are inex haustible, but, as I wrote before, they can't generate all the energy we need.Both of them need a big place where can be installed. As a result, both have a considerable impact on the environment. Others disadvantages for the renewable energy sources are that sometimes these resources are not available and the cost for this energy technology is more expensive than the other. After summarizing very briefly the advantages and disadvantages of the two types of energy sources, I can conclude that traditional and renewable energy sources can't separate, they will continue to co-exist if we want to generate energy.The main problem is how the human being uses the energy. Unfortunately, in some countries, people don't know the right value attributed to energy use. Doing so they consume more energy than what they need. People don't realize that with small steps daily they can help save energy and save money, too! I think that every government have to invest money in that kind of education, a nd then invest more money for the renewable energy sources if we want to breath better air, not forgetting that the renewable energy sources cannot generate energy without the support of the traditionals one.

Managing Change

In any organization change is something which is inevitable therefore it is the responsibility of the manager of any given organization to ensure that the change is managed effectively.   One major mistake managers do make is that most of their times they tend to impose the change in the organization such that every employee has to abide by it.   The point is, we have to understand that change does occur but employees have to be made to go through the change gradually. Basically a change cannot take place at once; it is something which has to come gradually.   Therefore managers should not assume that once a change is started then every employee is to use the common sense to know that the change is either taking place or has taken place. What is important before change is adopted and incorporated in daily operating procedures of an organization is the individual differences in the organization.   This will help managers improve their leadership styles especially in institutions where democracy prevails.   In any business environment the main aim is to maximize the profit and minimization of losses.   If the change is going to bring positive results then it is as good as a rest. Before any restructuring or change take place in an organization, I believe it is good to understand why the change takes place, where it is from and the target group of people it is to affect.   This is because in problem solving situation, the root cause of the problem has to be identified is when possible solutions are identified.   Individual employees operating in the organization has to be made aware of the change and things explained to them more widely. The following are some of its methods followed in individual change process according to Robert Bacal(nd).   Generally there are three phases that are followed for change to take place.   The first phase is the preparation phase which is subdivided into two stages, namely: the contact and awareness stage. The contact stage is the beginning of change process. It is the sensing or predicting that change is either taking place or has taken place.   It is the preliminary state of change process.   The awareness stage is where an individual in an organization become well informed about the change.   The change is being contemplated in this stage.   The second phase of change is the acceptance phase which is also subdivided into understanding stage and positive perception stage. The understanding stage is where the individual is to conceptualize the subject matter that is analysis of the change.   This helps one to understand its nature and why it occurs. It can only take place when a detailed research has taken place.   The positive perception stage then takes place.   This is where an individual is made to view the change positively for it will help the organization improve the results it produces. Results in this case may be products produced by a company or services provided.   For this to happen change has to be given positive judgment and perception. The last phase in change process is commitment phase, which is further subdivided into four stages namely: the installation, adoption, institutionalization and internalization stage.   The installation stage is very important because it deals with the implementation of the change.   Question like how are people made to accept the change is very important.   A change which is not effectively managed will be rejected. So this becomes a crucial stage when it comes to change process.   Installation has to do with ensuring the change works in the organization and all the resources has to be used. After implementation, the change is then adopted. In the adoption stage, change now becomes something that everyone in organization is used to.   Could be its positive effects has been seen or   it might have added some value to the organization therefore   it is worthy.   The third stage in this phase is the stage of institutionalization.   The change is now taken to have a long history and regarded to be useful to the organization. It is viewed as durable, having some value and therefore it is incorporated into the daily operating procedures of the organization.   The change is made official and unanimously accepted in the running of the organization.   The last stage is the internalization where each individual is suppose to be dedicated to change.   This is because the change now becomes something which has been tested, experimented, tried and trusted by the organization. Any change should be made clear to the whole group of employees in a business organization.   This is when the employees will have faith in their leader.   It is believed that team work is the key element for good results to be obtained.   So dealing with individuals in an organization means the leader/ manager is trying to use divide and rule method and this will demoralize employees.   So for spirit of team work to be maintained things must just be done together and discussed. The change in this case must be known to everybody so that they can react to it before implementing it or else some members will not be comfortable with the change.   Piloting should be done before the actual implementation to judge whether it will bring negative or positive impact to the organization.   The feelings and interest of employees must just be considered because they always work as a team. Sources of information also matters a lot in any organization.   For example rumors spreading will confuse and misdirect the employees.   This normally occurs when information is leaked to a click of individuals.   The information should be made official from the top most person preferably the manager.   Otherwise when it comes to large companies, top most managers tend to use mass media such as television and radio system this is because the information is targeting  Ã‚   a large number of people and very much effective when the information is to be passed very fast. In conclusion effects of change will largely depend on how effective the change was implemented and the managers’ ability to ensure that the employees take the change more positively.   Therefore, he has to know the feelings and interests of employees before change take place.   He also needs to explain in time why the change is necessary. Bibliography Luecke R. (2003) Managing Change and Transition.Havard Business School press Gianna M., Enach & Herbert W. (1998) Embracing and Managing Change in Tourism.Routledge:Taylor&Francis Group publishers Peter E. & Amanda C. (1999) Managing Change: Changing the Role of Top Public Servants. Commonwealth Secretariat publishers. Ingham, G. (2000) Managing Change: A Guide to British Economic Policy.Manchester

Roosevelts New Deal Essays

Roosevelts New Deal Essays Roosevelts New Deal Essay Roosevelts New Deal Essay In 1932, Franklin D. Roosevelt won the presidential election with 57% of the vote. His predecessor was Herbert Hoover, a Republican who believed in the policies of rugged individualism and laissez-faire. This election took place during the Great Depression. Although Hoover during his presidential period tried to introduce policies that would improve the standard of life of those struck by unemployment and poverty as a result of the Depression, the situation barely improved. After the lame duck period from November 1932 to March 1933, President Roosevelt came into power. He intended to bring America out of Depression by restoring hope and faith into the people, and by direct aid through relief (handouts to relieve poverty and stop people from losing homes or farms), through recovery (revive the economy and help unemployment rates) and through reform (introduce aid measures such as social security and pensions for people in the USA). Roosevelt achieved the latter through a series of agencies and policies to relieve the Depression, which collectively became known as the New Deal. Some examples of these policies which related to relief were the Federal Emergency Relief Administration and the Civilian Conservation Corps. These policies involved direct government aid and initiative, and therefore were seen as a change to society from Hoovers laissez-faire ideals. Recovery was initiated in acts such as the National Industry Recovery Act and the Tennessee Valley Authority. As the government had previously not been involved heavily in the business sector, this was a drastic change. With the Bank Holiday of 1933, Roosevelt closed down all banks, so that the government could reorganize them, which it did with the Emergency Banking Relief Act (authorized government to monitor the banks finances to determine its condition) and the Federal Deposit Insurance Corporation (FDIC) of 1933 (provided an insurance of deposits in banks to a maximum of $100,000 per depositor, which meant that if the banks crashed, the government would compensate for the individuals deposited money). This boosted the publics confidence and bank deposits, which restored the banks ability to invest in other businesses with its new monetary source. With the banks investment, many new businesses formed and developed while old ones reopened and began to recover from the Great Depression. Not only that, the Home Owners Loan Corporation and the Farm Credit Administration, by providing refinancing, low interests, and mortgages, the two encouraged people to borrow money from the banks, which increased the source of income for the banks to flourish and invest in other businesses. In addition, the Securities Act of 1933, which created the Securities and Exchange Commission, ensured the soundness of stocks and bonds by forbidding the speculative business practices (for example, stock-watering) that led to the Wall Streets crash, further hindering the possibility of another crash of businesses. Finally, the National Recovery Administration guaranteed profits to businesses by setting minimum prices on certain goods. Indeed, Roosevelts first New Deal was composed of numerous legislatives that helped businesses revive. Of course, that didnt mean that the first New Deal was completely unfavorable to labor. The National Recovery Administration gave workers the rights to organize into a union and bargain as a union with its employers. Also, it established provisions for guaranteeing fair wages and hours for labor by setting standards for wages, labor hours, and expected production levels. Not only that, it provided millions with desperately needed jobs. However, despite the aid given to the laborers, the first New Deal stopped short at providing jobs and few laborer rights, while the significant right to unionize was declared unconstitutional in the case of Schecter v US. Thus, the first New Deal benefited the businesses more significantly than it did to labor. Roosevelts second New Deal, by contrast, favored labor by improving the laborers conditions with new numerous legislatives. It provided a significant number of jobs to the unemployed. For example, the Works Progressive Administration of 1935 employed 3.4 million men and women in its first year of constructing public works, and 9 million over a period of 8 years. Secondly, it provided desperately demanded reforms regarding laborers rights. For example with the National Labor Relations Act of 1935, the laborers were granted the right to organize into unions and to bargain as a union with their employers, and this was not declared unconstitutional, unlike the NRA of Roosevelts first New Deal. Also, this outlawed business practices that were deemed unfair to laborers, and the National Labor Relations Board was established in order to enforce those aforementioned rights. The acts success in benefiting the cause of labor was reflected by the creation of the Congress of Industrial Organizat ions, which was a significant and successful union of the unskilled laborers. In addition, the Fair Labor Standards Act of 1938 further favored the laborers by setting the maximum limit of working hours to 40 hours per week, and established minimum wages of 40 cents per hour. Furthermore, the act prohibited the employment of those under the age of 16, which was a demand by pro-laborers in the past. Finally, the second New Deal guaranteed financial assistance to the laborers. The Social Security Act of 1935 provided federal insurance, or simply monthly federal payments, to retired laborers over the age of 65, unemployed, physically disabled, dependent children and their mothers. Also, the Resettlement Administration was established under Roosevelt with the goal of resettling landless farmers to lands of better quality, providing loans to sharecroppers, tenants, and small farmers, and establishing numerous federal camps, in which destitute migrant workers could be housed in decent conditions. Overall, it could be observed that Roosevelts second New Deal granted the laborers new rights, which further improved their conditions, thus favoring labor. It is not a surprise that Roosevelt was able to gain extreme popularity with his New Deal program because he benefited both labor and business under the common objective of relieving the nation after the Great Depression: he revived the crashed businesses and granted new rights to the laborers, which improved their conditions.

7 Reasons to Publish a Blog

7 Reasons to Publish a Blog 7 Reasons to Publish a Blog 7 Reasons to Publish a Blog By Mark Nichol You still don’t have a blog? Below, check out seven arguments for writers joining the blogosphere. Weblogs, universally referred to as blogs, are websites formatted as journals, with posts, or individual entries, that can be accessed in reverse chronological order. (Usually, a few of the most recent posts are visible on the home page, and site visitors can click through to pages featuring previous posts or to an archive page.) They range widely in tone from silly to sober and in topic from adorable cats to international politics and everything in between but perhaps it hasn’t occurred to you how valuable they can be for your writing or editing business or for the company you work for. If you don’t already have a blog, or your current one is about your personal life or a topic unrelated to your profession, consider creating one that serves as an extension of your work. Post news, information, and analysis about pertinent topics, trends, products, or events. Content can take the form of news briefs, essays, reports, white papers, reviews, interviews, polls, surveys, and FAQs (a list of actual or prospective frequently asked questions about a topic), among other forms. Supplement written posts with photographs, graphics, video, and audio. Provide links to related websites and other blogs, and ask webmasters and bloggers to do the same for your blog. Whenever you quote from or refer to an online article or other document, link to it. Here are the seven reasons you should create your own professional or interest-based blog: Your blog is an online advertisement for your writing or editing services, or for documents or publications you write or your company produces. Your blog is an extension of your rà ©sumà © that allows you to present content about your professional experience, as well as writing samples, in one convenient location. Your blog will convey your personality, allowing prospective collaborators, clients, and employers to gain a good first impression of you. Your blog enables you to network with other writers and editors or other people in your industry or sphere of interest. Your blog demonstrates to prospective associates that you are passionate and knowledgeable about the subject area you blog about. Your blog establishes you as an expert (or someone with interest if not expertise) and as someone who engages in extra effort to acquire and share knowledge and information about a profession or area of interest. Your blog provides you with a forum for developing your communication skills not just writing but also video and audio, as well as interactivity such as networking, commenting on other websites and blogs, and responding to comments on your blog. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Homograph ExamplesThat vs. WhichCaptain vs. Master

If The State Becomes A Major Source Of Threat To Its Citizens, Does It Essay

If The State Becomes A Major Source Of Threat To Its Citizens, Does It Thereby Undermine The Prime Justification For Its Existence - Essay Example The constitution as put forward by Hobbes is a social contract between the people and the state that legitimizes the government in place. Once the contract is broken, it is only necessary to overthrow the existing government and install one that would serve citizen interests (Booth, 2007). Some questions that need answering are; what is security? For whom? What are the security issues? It is important to understand these questions to be able to evaluate whether the state which is supposed to protect security has become itself a source of insecurity to its citizens and whether it should lose its mandate to govern or lose its justification for its existence. In order to achieve this, the paper will be divided into three sections. The first section will discuss what security is. The second section will discuss whose security it should be for, is it the state or individual and implications on legitimacy of state. This will involve considering different views from realists, constructivist s, critical studies, feminism, peace research and the Copenhagen school of thought. It will argue that security is socially constructed thus means different things to different people. This in turn affects how people understand the role of the state to be and whether it is legitimate. The last section will be the conclusion. International security studies is a discipline that has evolved over the years dealing with security issues in a global arena. It depends on the definition put forward regarding security since various theorists have not been able to come up with a uniform definition. According to Buzan (1983) a legitimate state is one that meets the needs and wishes of its citizens including security, conflict resolution, economic development and peace. It is not uncommon to hear governments implying that they are doing certain things such as curtailing people’s freedom for state security reasons. Williams (2012:3) asserts that individuals are â€Å"killed, starved, tort ured, raped, impoverished, denied education and healthcare all in the name of security.† This is especially so in war torn countries such as Syria (Paul, 1990). So what is security and who determines what security issues are? According to Booth (1997: 104-119) security is a derivative concept and as such its understanding derives from political outlook and philosophical worldview. For example, for ethico-political view security could include everything and anything depending on policy agenda while for analysts, use of empirical evidence frames issues such as diseases as global security issues. Williams (2012:5) defines security as â€Å"alleviation of threats to cherished values.† It is therefore, based on emancipation though justice and human rights. Security can also be positive or negative; negative security implies absence of threat whereas positive security implies â€Å"making things possible† (p.6). For Buzan and Hansen (2009: 9) security is about â€Å"p olitical themes such as state, authority, legitimacy, politics and sovereignty.† The next question that needs understanding is whose security? Different theorists have different opinions regarding the referent object or for whom security is meant to be. For realists, the state is the referent object (Buzan & Hansen, 2009). Issues of security are thus aimed at addressing the internal and external threats to the state. It then implies that ensuring the

Security Strengths and Weaknesses of the Internet Essay

Security Strengths and Weaknesses of the Internet - Essay Example â€Å"A basic knowledge of internet security is essential for anyone who uses the web for tasks such as email, networking and shopping† (Paul). Internet security has become one of the main concerns for every individual connected to the internet for any purpose. It is because there are a number of hackers present on the internet continuously trying to break into other computers in order to steal important data or to destroy the important data. Hacking has become so common in today’s world that almost every person who uses internet is a target of hackers. â€Å"Hacking is the process in which a system is tested before it goes into the market for direct use by the customers† (Douglas). Any individual, whether using internet for communication purposes or for information sharing, needs to ensure premium level internet security because hackers not only try to break into such computers which contain highly critical information but also they try to gain control of such c omputers which although do not contain any important information but can be used to hack other computers. There are many security measures, which an individual can take to reduce the chances of internet attacks. â€Å"Internet security fundamentals are designed to protect individual Internet users from security risks which accompany use of the Internet† (Smith). Some of the easiest and most effective security measures include regularly changing the login passwords, setting difficult passwords, downloading a personal firewall.