Marketing Plan for the Thistle Hotel

HPM205 Marketing Plan The Thistle Hotel Gloucester Road Cheltenham GL51 0TS Period of jut: 2011-2012 administrator Summary This plan has been created to demo the development of merchandising techniques to alter unites at the Thistle hotel, from January to December 2011. The market plan will apologise how the alterment of promotional techniques butt lead to a high percentage of weddings being schedule throughout 2011, including the quiet months (October 2011-February 2012). design overviews of the external factors that may conflict upon the Thistle hotel during this period involve frugal downfall, local competition, celebrity influences, the era of year, coinciding events, address and staffing. interior(a) factors that may impact upon the Thistle include finance, such as the cost of the wedding packages available. A bring forward issue is that the Thistle does not offer a dedicated wedding co-ordinator as timeworn to clients. The main objective o f this marketing plan is to achieve a total of 36 wedding bookings in 2011-2012. Throughout this marketing plan, there are proposed methods to ensure merging our main objective, for modelling a programme of Wedding Fayres has been created to examine this, APPENDIX #9.

table of contents circuit card of figures knave 3 rush relation rapscallion 4 milieual Scanning rogue 5 Internal Environment scallywag 7 External Environment page 11 SWOT outlinePage 12 Marketing ObjectivesPage 13 Tar draw Marketing StrategyPage 14 Marketing scuffle StrategyPage 18 Tactics and ProgrammesPage 22 Method EvaluationPage 23 R eferencesPage 24 AppendicesPage 26 Table! of figures Figure 1 SWOT Analysis Figure 2 geographic and Demographic breakdown of the chump Market. Table adapted from Kotler et al, 2010:200. Mission Statement To maintain and improve upon an unforgettable wedding or additional event, with memorable service, splendid food and a luxurious...If you want to get a respectable essay, order it on our website: OrderCustomPaper.com

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