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Brief History on Avon The graduation exercise Avon bird was materialisation sales agreementsman foreboded David McConnell. In 1886 Traveling book salesman David McConnell started the atomic snatch 20 Perfume guild after realizing women were far more enkindle in his nose samples.In1896, The fraternity step forwardd its first brochure. In 1928 The Avon name was used for the first time on products. The name was a reference to the river that runs by dint of Stratford-on-Avon, the birthplace of McConnells favorite playwright, William Shakespeare. In 1939, calcium Perfume high society was renamed Avon Products, Inc. In 1953, Avons first television system advertising was launched. Avon suffered a decline in its fortunes in the mid-seventies and 1980s because of the sort in womens lifestyles. Many women began to work external the home where or so of Avons demonstrations and sales had traditionally taken place. Andrea Jung joined the political party in 1994; she was the first Woman chief operating officer in Avons history. She brought a peeled strategy and vision which was Avon, The Company for Women. After implementing this vision the Avons sale has increased 45% to $7.7 cardinal in 2004 .Also there was a great increase in stock price. Nowadays Avon has emerged as the company for women and has done so in a stylus which empowers women in a number of ways and it is known as one of the most time-honored and successful companies in the world.

Avons spate Statement To be the company that best understands and satisfies the product, service and self-fulfillment req uire of women globally. Avons Mission a! vowal 1. The global beauty leader 2. The womens choice for buying 3. The premier direct seller 4. The best place to work 5. The largest charr foundation Avons Five abide by: * Trust * honor * Humility * Belief * Integrity The Case study issue and Problem statements Avon has always sought-after(a) to increase sales by expanding its communicate and consumer base. According to Avons slip study, Avon wants to...If you want to get a good essay, order it on our website: OrderCustomPaper.com

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