If this is the case , that it is the golf-club that selects and uses the media , then it would be utterly wrongly to convict the media as the source of whatever channelizes that ar flow in the soulfulnessalities and conducts of the audiences . Media personnel choose the content and quality of the article of belief according to the choices and desires of the society . If this is the case , then whatever swop there is in the society s behavior was also allocated and tolerated by the society itself and not the media (or the media br personnel . With the society determinate and directing the media , it is merely a device or a medium that connects peopleConclusionThe electronic media put people in trainingal settings that engender new audiences and new arenas . In its perceptual field , audiences are not locked accordi ng to who is out or in because teaching flow can repeatedly take locating in any case , anywhere and anytime . However , despite the fact that the interaction trunk to be analogue , it is apparent that the differences in their effects to the behavior of the audiences depend on how the person accepts the contentedness that is being injected to the media . The society is the one that controls and directs the media It is merely a conference device that sends the equivalent message again and again to divers(prenominal) audiences around the man . How the audience would take the message depends on the behavior of the person . Media influence behavior in as much as behavior influences the media . Thus it is similar to what a true postal service is under its physical settingReferenceMeyrowitz , J (1985 . No sense of place : the impact of electronic media on social behavior . unused York , NY : Oxford University PressNo Sense of Place by Meyrowitz PAGE 1...If you want to de vil a full essay, request it on our website! : OrderCustomPaper.com
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