Mattel Essay -- essays research papers

1) What was Jill Barads native goal for Mattel in 1996? What strategy did she choose in order to ensue these goals?Answer The primary goal of Jill Barad for Mattel was to increase earning per shares by 15% per annum increase before the effects of any acquisitions. The following are the 4 elements of her strategies1. wait with the highly deriveable practice of extending the companys existing brands (e.g. she had plans to merely develop a line of collectible Barbie dolls)2.Develop new point of intersection categories, particular in boys toys and board games where Mattel had traditional been weak. It could be accomplished by internal product development or by acquiring an emerging company and then growing its business through further investments.3.Expanding overseas trade sales to more than 50% of Mattels total4.Cost reductions by outsourcing production to low-cost foreign factories in places such as China.2) Why did Barads strategies fail to generate the profit growth she had planned? Could better planning have helped Barad anticipate market trends?Answer The following are the number of problems that had stymied Barads strategieslParents were purchase fewer toys and shifting their spending to computer software and video games for their childrenlParents were shifting the spending ...